version: selling/v1
reasons:
  - title: User-led outcomes
    primer: Build products users actually want
    content: You turn Scrum from a delivery engine into a continuous discovery system that reduces wasted backlog work and keeps the team focused on validated user outcomes.
  - title: UX inside Scrum
    primer: Stop discovery and delivery fighting each other
    content: You gain a practical way to bring UX, Product, and Development into the same Sprint rhythm so user research, experimentation, and delivery move together instead of competing for attention.
  - title: Certified credibility
    primer: Prove modern Scrum product capability
    content: You leave with Scrum.org PSU I certification included, giving you recognised proof that you can integrate Lean UX, experimentation, and user-centric product work into professional Scrum.
