version: selling/v1
reasons:
  - title: Build What Matters
    primer: Stop wasting sprints on unproven ideas
    content: Your team turns risky product assumptions into testable evidence before investing heavily, reducing costly rework and increasing the odds of delivering something customers actually value.
  - title: Faster Better Decisions
    primer: Replace opinion debates with clear signals
    content: Product choices become grounded in hypotheses, data, and signal strength, so stakeholders can move forward with confidence instead of arguing from guesswork.
  - title: Controlled Discovery Risk
    primer: Validate smarter without over-spending
    content: You match experiment cost to the confidence needed, avoiding both under-tested bets and bloated research efforts that slow delivery.
