version: selling/v1
reasons:
  - title: Prove Business Value
    primer: Stop guessing what agile is worth
    content: You replace opinion-led progress reports with evidence that shows whether your agile initiatives are increasing customer value, market impact, and business outcomes.
  - title: Focus the Right Metrics
    primer: Measure outcomes, not activity
    content: You stop rewarding busy teams for output alone and start steering decisions with customer-centric measures across value, speed, innovation, and unrealized opportunity.
  - title: Lead With Evidence
    primer: Turn strategy into tested progress
    content: You gain a practical way to set strategic goals, run intentional experiments, and adapt leadership decisions before wasted investment becomes entrenched.
